LAKE MENDOCINO

Location: Lake Mendocino, California

The re-brand of Lake Mendocino was initiated by a recent partnership between the Army Corps of Engineers and The Greater Ukiah Business and Tourism Alliance (GUBTA) to increase the awareness of the area as a Destination Recreation Area for locals and visitors. Ren / Alexander was tasked with facilitating a number of community design sessions with select community experts to create a new modern brand for the Lake. The project included a new logo, brand guidelines, products (merchandise) and tag line. “We Are Lake Mendocino.” Two new signs showcasing the new brand were fabricated and installed at the North and South entry ways of the Lake.